The ultimate goal is to harness the power of Notion’s user base to break further into the enterprise, while letting that user base thrive. Kothari is confident the future of Notion will be built by developers. An open API makes things easier for the enterprise, as developers can build whatever integrations they want. Sorting sidebars based on company teams is part of that, as well as playing more nicely with other workplace tool databases. Its new features are meant to help large companies organize their sprawling documents and teams. Notion is increasingly focused on scaling based on company size. “What can we learn in terms of the setup?” Notion is also launching an official Notion Certified program that anyone can apply to. “It's like, how did you roll this out at a larger company of yours?” Kothari said. The Champions program connects these people and helps mobilize them to spread the Notion gospel. The idea came after Notion asked users if they were “the Notion person at your company.” Kothari said thousands of people reached out. The Notion Champions program is for the person in your company who’s obsessed with Notion.
“There’s usually a champion inside these companies, who is really thinking about, what's the right modern tool stack for the company?” Kothari said. It’s an increasingly common phenomenon in the productivity world, with vendors targeting “shadow IT” buyers and candidates rejecting jobs based on workplace tools. Large companies often adopt Notion after zealous employees bring it to their attention.
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“In many ways, focusing on the consumer and the individual has been very much the driver of the enterprise business,” Kothari said. The updates signify a central ambition for the company: to attract large enterprise customers without compromising its bond with individual users. In addition to Notion’s new community programs, the company is launching an easier way to sync databases across apps, more customizable databases, a new sidebar letting companies organize documents by teams and a general access API. It’s one of a few announcements introduced at the company’s second annual “Block by Block” conference on Wednesday.ĬEO Ivan Zhao and other execs ran through the feature updates during the keynote, followed by a guest conversation with This American Life’s Ira Glass. To bring the community closer together, Notion is releasing an easier way to get “Notion Certified” as well as a “Notion Champions” program for enthusiasts. The company had to work quickly to support a rapidly growing user base - back in 2020, Notion scrambled to officially establish the app in South Korea, where it had already taken hold via excited users. Still, Notion’s execs want to impose some order. “The more organic it is, the more it actually feels authentic.” “It takes a life of its own,” Kothari said. Execs are cautious not to dictate to passionate Notion users. If the company takes total control, the Notion evangelist community loses its cool factor. When the Notion Reddit page popped up, the company decided against becoming the admin. Notion has always tried to keep the community as organic as possible, Kothari said. “It's happened sort of organically over the last four or five years.” “It's something you can't buy,” said Notion COO Akshay Kothari. Since it exploded in popularity back in 2020, users have earned thousands of followers and even launched careers off of their work on the platform. Notion’s rabid fanbase is perhaps the most fascinating part of the note-taking app. It’s rare for a productivity app to inspire passions and achieve virality the way Notion has.
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